The challenge was to re-design the desktop website ciderexpert.com and make it responsive for mobile. Owner David Sielaff originally asked for a native mobile app for his users in the hopes that it would drive user engagement. However, we decided to complete a re-design of his existing site to make both desktop and mobile experiences coherent. Driving user engagement is really important because the site relies on user generated content. Photos and information for each cider are provided by the users themselves.
"10% of ciderexpert.com registered users are actively involved in providing content to the site, while the other 90% are considered lurkers. Primary goal is to increase user engagement."
This was a group project with 3 other UX designers. We all were active in the UX process from start to finish. However, these are the areas in which I had a primary role: client point-of-contact and group point person; creating scenarios; developing our persona; desktop layout & design; hi-fidelity visual treatments; usability testing and desktop site specification documentation.
From the affinity map we created the persona hypothesis of Ashley Baxter, which I laid out visually so we could keep going back to her as we continued our design process.
After our last round of iteration on our high fidelity prototype, we conducted before and after testing to see if our re-design was successful. We tested 6 users for each group, with 10 out of 12 preferring the re-designed site.