The brief I received had clear parameters for the features of the desktop website I was tasked with designing. That is: create a site where one can plan and book a camping trip. The site had to have a social component and interactive checklists where users can assign items to bring for one another. I feel that this was a great exercise to further develop the design process. There was a lot of freedom to discover and ideate your own vision for this project. My goal was to try and integrate the social component and interactive checklists as seamlessly and easily as possible.
"As a leader in the outdoor clothing and gear market, as well as a champion of environmental stewardship, REI wants to make it easier for people to enjoy the great outdoors."
This was a solitary project so my role covered the spectrum of the UX design process starting with domain research, competitive analysis, user interviews, sketching, site maps and user flows, wire framing, testing and visual design.
Next I sent out a screener survey which allowed me to find people to talk to in the market segment. I received 96 initial responses generated by leveraging social media. I also completed an heuristic evaluation and competitive analysis.
From the affinity map I created the persona hypothesis of Keith Parker. Keith's traits and behaviors mirror important demographics pulled from my domain research.
The usability test had limited functionality for the users which led to some frustration on their part. However, there was as lot of good feedback on the interactions of the site. Overall, users thought it was easy to use and every screen state was expected. There were no surprises or confusion. In fact, the test users picked up on several functioning components that still needed further developing (specifically the checklists).