I was tasked to develop an e-commerce mobile application for a design challenge as part of a group collaboration project with 2 other UX Designers. Our hypothetical client was Target. Our job was to create a new application dedicated to their home & garden products.
" TARGET wants to push sales and its brand awareness for its home goods products. Part of the sales initiative is to develop an app that will allow users to only shop for TARGET home products, receive exclusive access to home goods promotions, and be able to shop limited edition collections."
As co-leader my job was to keep our group on track to reach certain milestones throughout the process, while my co-leader Eunice Do was charged with keeping us on track with our daily tasks. The group shared responsibilities through the entire process so no one person was in sole charge of the research, plan or design phases. I think this helped us to stay with one coherent vision as we moved through the different phases.
Next I looked into domain research. There were a lot of recent studies and articles that we drew this research from. Notably from Forbes, as well as a Facebook study that was released only a week before specifically looking into the trends and attitudes toward mobile shopping. Not surprisingly, millennials are the biggest demographic to use mobile shopping at 57%.
From the affinity map I helped create the persona hypothesis of Kelsie Matsen. We imparted the traits and demographics we were targeting for the app. Namely, making her a millennial, a mother to a young son and someone who actively searches for the best deals.